Define the result first.
Agree on the objective, offer and budget before choosing the campaign structure.
Performance marketing
Put your spendbehind a plan.
The offer, the audience, the creative and the numbers.
Connected around the leads and sales your business needs.
Built aroundYour
business goal.
OfferAudienceCreativeMeasurementbusiness goal.
A campaign is a connected system
Find the audience.
Give them a reason.
Measure the response.
We plan the path from first impression to meaningful action, then use the results to improve the next campaign decision.
The process
Built with intent.
Every step.
Build the path to action.
Connect audiences, ad creative and the landing experience. Set up the events that tell us what happens.
Let the evidence lead.
Review performance, test variations and refine the campaign around the agreed objective.
01 / The offer5x
A reason to actThe audience.
The audience.
The problem.
Your offer.
Who needs it?Why choose you?What happens next?
02 / The acquisition path5x
01DiscoverAudience & creative
02ConsiderOffer & landing experience
03ActLead or purchase
Illustrative campaign structure03 / The learning cycle5x
Test. Learn.
Refine.
Creative↘Audience↙Response↖Next test↗
Make the next decision
with better information.
The scope, made clear
The details
make the difference.
A clear scope before we begin.
Careful execution through to delivery.
Strategy & funnel planning
Map the offer, audiences and campaign structure around your business objective.
OfferAudienceBudget
Campaign management
Set up and manage selected platforms, with prospecting and retargeting suited to the campaign.
MetaGoogleTikTok & LinkedIn
Creative testing
Develop messaging and creative variations, then learn from the response.
Ad copyCreativeTesting
Measurement & review
Tracking setup and reporting make campaign decisions easier to assess.
GA4 & GTMEventsReporting
The work, in context
Creative meets
campaign delivery.
Selected paid campaign work for retail brands. The creative, campaign setup and store experience need to work together.
Reporting with a purpose
Know what
your spend is doing.
Cost per lead.
How efficiently the campaign generates an enquiry.
Cost per purchase.
What it costs to acquire a sale through the campaign.
Return & quality.
Evaluate results alongside revenue, lead quality and your margin.
Working together
A clear scope for your ad spend.
Campaign management, creative decisions and measurement should be clear before the first launch.
What you receive
Account and tracking review, campaign planning and setup, agreed creative tests, ongoing management and a monthly performance review.
Budget and fees
Media spend is paid separately from the agency fee. We recommend an initial testing budget after reviewing your offer, market and goals.
Your role
Provide access to the ad accounts, relevant analytics, product or service information, sales feedback and approvals.
Creative and tracking
The proposal states the number of creative variations, landing-page work and tracking implementation included. Additional production is scoped separately.
Your accounts stay yours
We work in your business-owned advertising and analytics accounts with appropriate access. You keep visibility of spend and reporting.
How we measure
Agree the conversion goal and reporting period, then review cost, conversion quality and commercial outcomes alongside the relevant platform metrics.
Your proposal confirms the deliverables, fees, schedule and exclusions before work starts.
Founder-led delivery
Direct access.
Continued involvement.
Ahmad leads strategy and key reviews, with our team supporting day-to-day delivery. You keep a direct route to the founder throughout the engagement.
Start a conversationWhich advertising platforms do you manage?
Meta, Google, TikTok and LinkedIn can be included. We recommend the platform mix around your audience and objective.
Is the advertising budget included in the management fee?
Media spend and agency scope are discussed separately so you can see what goes into the campaign and what covers its management.
Can you work with our existing accounts?
We review your current accounts, tracking and creative before recommending what to retain or improve.
How do you decide what to optimize?
We compare performance with the agreed objective, then review creative response, audience, conversion events and the customer journey. Campaign outcomes vary by offer, market and budget.
Your next step
Let’s give your
budget direction.
Share your offer and your goals. We’ll talk through the campaign they need.